SUPERMARKETISM! brings musical comedy & supermarket madness to Brighton Fringe 2025.

"A comedy show that’s fresher than the organic aisle and funnier than an unhelpful checkout assistant!"

Following successful runs at Brighton Fringe 2024, Leicester Comedy Festival 2025, Faversham Fringe, ’SUPERMARKETISM!’ is back with a trolley full of laughs.

An absurd dance & gospel music themed dark comedy, that ventures deep into the peculiarities of the British supermarket. Think late-night-supermakets, intergalactic subway sandwiches, vegan cheese, and the dark reality of meal deals.

Touring Music & sketch comedy duo Dom Virgo & Matt Dearlove perform a host of larger-than-life character sketches and belting soulful music that tackle the supermarket from multiple angles with religious-like fervour, reflecting the current pitfalls and insanity of modern day living.

Comparisons drawn by audience reviews have ranged from:
Flight of the Concords, The Mighty Boosh, Meatloaf & Brian Eno.